Case Studies

Case Study: Copper Theft Prevention

Atlanta, GA | Townhome Development

The Problem: Before working with Core Leverage Consulting, the builder was dealing with repeated late-night break-ins and copper thefts. Each incident cost ~$5,000–$10,000 in stolen materials, property damage, and schedule delays..

Solution: We installed solar-powered, AI-enabled cameras with motion detection, smart lighting, sirens, two-way audio deterrents, and 24/7 monitoring with police-dispatch capabilities — fully wireless and designed for sites without power or Wi-Fi.

Proof: Within days, the system proved its value. At 3:30 AM, an intruder entered through a gate left open by a subcontractor. The cameras detected him instantly, triggering alarms and lights. The suspect immediately turned around and left the property. We received a real-time alert and reviewed the footage, prepared to contact law enforcement had he not retreated.

Result:

✅ Zero break-ins since installation — at two separate sites
✅ One prevented theft paid for the system several times over
✅ Continuous site deterrence and accountability achieved

Case Study: Lighting Compliance Without Streetlights

Atlanta, GA | Urban Infill Community

Challenge: Municipal code required minimum footcandle levels along sidewalks and frontage areas. The builder was informed by the City that additional streetlights would be required — representing an estimated $60,000–$80,000+ infrastructure cost.

Solution: Core Leverage Consulting conducted a full on-site photometric study using IES RP-8-18 standards, capturing real illumination readings across all pedestrian pathways and frontage zones. We evaluated existing conditions and designed a targeted solution using decorative sconces and landscape lighting to meet compliance. Specific fixture types and placements were selected, and lighting impact was estimated prior to installation.

Proof: After installation of the recommended sconces and garden lighting, we returned on-site to re-test illumination levels. The follow-up analysis confirmed the lighting met or exceeded required thresholds. The City of Atlanta reviewed and formally accepted the report.

Result:

✅ Streetlights no longer required
✅ Report accepted and on file with the City of Atlanta
✅ Builder avoided Georgia Power streetlight infrastructure
✅ $60,000–$80,000 saved in unnecessary installation costs
✅ Safe, code-compliant illumination achieved through architectural lighting

Case Study: Rezoning Campaign

Challenge: A 39-townhome rezoning proposal became overwhelmed by misinformation, procedural confusion, and escalating community tension. Online narratives, group chats, and flawed meeting processes distorted public perception, creating uncertainty for both the builder and local stakeholders.

Solution: Core Leverage Consulting delivered end-to-end campaign management that combined technical credibility with on-the-ground engagement. We translated complex data — including traffic, stormwater, and tree impact analysis — into clear, accessible messaging. We developed targeted community materials such as flyers, postcards, FAQs, and social graphics designed to counter misinformation and restore clarity.

We also led structured outreach efforts through door-to-door conversations, custom Google Forms, and real-time sentiment tracking. Attendance and active participation in both in-person and virtual NPU meetings allowed us to monitor discussion, clarify misstatements, and guide the builder through complex procedural dynamics.

Findings: Field engagement and data collection revealed that actual neighborhood sentiment was more balanced than online narratives suggested. Many residents expressed support when presented with factual impacts and tangible benefits. We also identified procedural inconsistencies in the voting process and recurring concern themes, including traffic flow, stormwater management, and walkability enhancements.

Result: The builder gained a clear, defensible narrative supported by documented community feedback and transparent data. Stronger relationships were formed with local residents, and a strategic roadmap was established for ZRB and City Council engagement.

Core Leverage Consulting transformed a chaotic, rumor-driven environment into a structured, data-backed campaign — giving the developer confidence, clarity, and control at the most critical stage of the process.

Case Study: Rezoning Traffic Impact Assessment

Challenge: A proposed 34-townhome community faced strong neighborhood opposition, with residents claiming the project would severely worsen traffic congestion. The developer needed credible data to respond to zoning scrutiny and NPU concerns.

Solution: Core Leverage Consulting conducted a full field-based traffic study using ITE Trip Generation, GDOT guidance, and HCM Level-of-Service methodologies. Video-verified peak-hour counts, queue analysis, and corridor evaluations were performed at all primary egress points.

Findings:

  • Street operated at only 30–40% of LOS-D capacity during peak hours

  • Development would add 200–250 daily trips (4–7% increase)

  • Only 1–4 additional vehicles per hour per intersection

  • No queuing or congestion observed in front of site

Result:

✅ Traffic impact confirmed as negligible
✅ Used in NPU and rezoning discussions
✅ Reframed project narrative using verified data
✅ Helped counter misinformation and reduce opposition

The study shifted the conversation from emotion-driven concern to fact-based clarity.

Case Study: Community Launch Turnaround

West Midtown, Atlanta | New Construction Townhome Community

Challenge: The builder launched a new community with virtually no marketing foundation in place. There was no pre-launch interest list, no social media presence, limited digital strategy, and no structured lead funnel. Awareness was low, buyer momentum was stalled, and the project was starting far behind where a typical launch should be.

The goal was to build visibility, generate demand, and create a credible brand presence that would convert interest into real tours and contracts.

Solution: Core Leverage Consulting implemented a full-stack marketing strategy to reposition the community and activate buyer engagement, including:

  • Creation and management of a dedicated Instagram page for the neighborhood

  • Lifestyle-focused content strategy (neighborhood reels, model walkthroughs, day-in-the-life content, amenity spotlights, nightlife + restaurant features)

  • Targeted Meta ad campaigns to qualified local buyer segments

  • Landing page + Google Form lead system tied to the builder’s website

  • Yard signs, QR code signage, and printed collateral

  • Model home walkthrough videos and security feature brochures

  • Branded visual identity and credibility-building content cadence

All efforts were coordinated to build trust, visibility, and consistency — positioning the community as a desirable lifestyle destination rather than just another listing.

Results: Within four months:

  • Community Instagram page grew to 52 targeted followers organically

  • 16 qualified form submissions from interested buyers

  • 12+ private tours scheduled with serious prospects

  • 2 closed sales directly tied to marketing efforts

  • Multiple additional buyers actively in the pipeline

  • Over 24 original posts, videos, and branded assets published

  • Established strong digital credibility and local brand presence

Despite launching with no existing momentum, the project transitioned from obscurity to a recognizable, marketable community with consistent buyer engagement and measurable conversion.

Impact: What began as a passive listing became a structured sales funnel supported by:

✅ Real buyer lead flow
✅ Confirmed tour activity
✅ Closed contracts
✅ Growing brand authority
✅ Long-term marketing infrastructure for future phases

This case study demonstrates how intentional marketing execution can outperform passive reliance on listing platforms alone — especially in competitive urban markets.

Automation Strategy & Modernization Experience (Summary Case Study)

Since 2012 has been working in the Industrial Automation industry supporting manufacturers across a wide range of applications — helping identify where automation truly makes financial and operational sense.

His work has included guiding facilities through:

  • ✅ Robotic palletizing implementations to eliminate repetitive manual stacking on high-output lines

  • ✅ Flexible automated assembly systems capable of handling multiple part variations with minimal changeover

  • ✅ Machine vision upgrades to replace inconsistent manual inspections

  • ✅ Obsolescence modernization of PLCs, Servo Systems, and other automation devices using as close to drop-in replacements that provide minimal changes to the existing machine or process.

  • ✅ Motion control enhancements to improve cycle time and system reliability

  • ✅ Plant walkthroughs to uncover high-ROI automation opportunities based on throughput, labor dependency, and process inefficiency

Kevin is known for his ability to quickly understand existing control architectures and recommend solutions that integrate seamlessly — prioritizing minimal installation impact, realistic ROI, and long-term system reliability.

Rather than pushing technology for the sake of automation, he focuses on identifying where the economics truly justify the investment — helping manufacturers modernize with clarity, confidence, and measurable return.

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